The acquisition reunites the industry’s leading music consumption data platform with the Billboard charts, after a near decade long separation, to create a global provider of data and analytics servicing all digital service providers (DSPs), labels, airplay, and music retailers. MRC Data will be led by Billboard-The Hollywood Reporter Media Group President Deanna Brown. “answering the request from the music industry for a more coordinated, powerful, agile and global suite of independent measurement products” Hopefully, this post has narrowed down your search for the perfect analytics platform for you, or at least given you an idea of where to start.For more than 25 years, Nielsen Music has delivered data from streaming and digital downloads to physical purchases to determine the Billboard Hot 100, Billboard 200, Billboard Artist 100 and other top genre and airplay charts. However, it’s up to you to analyze what you want to get out of your data in order to move forward with confidence and make educated, proper decisions for your clients’ needs. There are many platforms out there that specialise in data analytics like these.
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Daily iTunes and Beatport download counts and overall download trends.Up-to-date streaming data from Spotify and Apple Music, with detailed breakdowns by artist, track, release, territory, and partners.
Under the Analytics menu, you can access pages that provide data like: Symphonic SMS ToolsĪs a Symphonic client, you get access to some very helpful analytics tools right in our SymphonicMS that track key information from Spotify, Apple Music, iTunes, Beatport, and more. This platform offers artists, labels, publishers, sync agencies, live promoters, talent agencies, and brands insight into unknown talent just waiting to be discovered. Instrumental works by leveraging data science and machine learning for the ultimate A&R scouting and discovery tools. While other data service providers offer surface level data, Ei plugs directly into the top digital platforms to go deep into listener trends and behaviours.”Įntertainment Intelligence essentially gives you access to tools similar to the ones major labels utilize like Global Market Index for entertainment data, streams, a “Heartbeat” Feature (which allows catalog owners to see when older tracks are picking up steam again), and Indie Benchmarks.
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How to Choose the Perfect Music Analytics ToolĪccording to Synchtank’s Q&A with Entertainment Intelligence founder Grey Delaney, “Entertainment Intelligence is on a mission to provide the music industry with useful and actionable data. Instagram Stories Analytics: The Metrics You Need to Know How to Evaluate the Progress of Your Marketing Campaign In addition, Nielsen is constantly releasing new features and enhancements every six-eight weeks, making it one of the top enterprise tools for top-tier entertainment organizations.īest Analytics Tools for Audience Development Music Connect gives you access to things like, sales, streaming, audience, and social measurement data for the music industry, all in one place. Let’s dive in… Best Streaming and Sales Analytics for Music Managers and Record Labels Nielsen Music ConnectĪs the staple industry standard for measuring success at the album and track level, Nielsen Music Connect ( Now owned by Valence) provides stream counts, radio spins, and over 25 years of sales data from over 200 U.S. To break it down, this post highlights the best streaming and sales focused analytics platforms for music managers and record labels. How could we not when they’re so important? As we’ve covered in other posts, there are tons of analytics tools for you to choose from, all of them offering different specs.
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